It is estimated that, by 2020, products worth $ 4 trillion
will be purchased online over 12 months. Within two years, therefore, the total
value for 2016 (2 trillion dollars, in fact) will be doubled, dragged by
increasingly 'digital' markets such as China, the United States, the United
Kingdom and Germany. And also in Italy, purchases made online increase year by
year, with this shopping method that has now infected 88.7% of the population
between 11 and 74 years of age.
Improve e-commerce
management
If the audience of online stores grows continuously,
companies can only improve the management of their sales portals, thus offering
increasingly satisfying shopping experiences and attracting more users. And you
know, to optimize these processes it is necessary to be able to rely on an
ever-growing wealth of information in real time: in this sense, the integration
between ERP and e-commerce becomes crucial.
The advantages of the integration between ERP and online
store
Being able to rely on a modern management system for
e-commerce can make the difference: having a complete and continuously updated
statistic of the business processes concerning expenses, new arrivals,
departures, customers and suppliers in fact means improving the overall vision
of the business as it would be impossible to do otherwise .
With the
integration between ERP and e-commerce, inventory management is revolutionized,
drastically reducing the possibility of errors, redundancies and delays, also
providing a completely different service to the customer who, given the
synchronization of orders, will not encounter any inconvenience.
ERP at the time of
e-commerce management systems
Before the sudden spread of electronic commerce, ERPs were
designed to provide information only to the company's internal actors. With the
advent of online sales portals, however, this panorama has changed completely:
ERPs for e-commerce must instead respond to the need to provide information
regarding orders not only to employees, but also to suppliers and customers,
which in fact need some information previously reserved for the company.
The digital buyer, in fact, requires certain data about the
status of the order and the expected date of arrival, while the supplier
requests information regarding the inventory levels. Thanks to an e-commerce
management system , each authorized actor - inside and outside the company -
can access this information in real time , with just one click, through access
channels dedicated to ERP systems.
An e-commerce management system must be more than a simple
ERP: this system should in fact be designed 'also' for electronic commerce,
giving the possibility to integrate any additional applications. And that's not
all. When talking about ERP for e-commerce it is also necessary to think about
the fact that the network never closes : there are in fact neither timetables
nor closed doors, and for this it is necessary to think in advance how to
manage the management maintenance.
In fact, in the case of an ERP connected
directly to the web, proceeding with maintenance means automatically putting
the online store out of order. It is therefore no coincidence that many
companies opt for more flexible structures, to make corrections, updates and
other maintenance operations in complete freedom.
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