Wednesday, September 15, 2021

4 reasons your business should have a blog

With the expansion of internet access throughout the country, many tools were improved and ended up becoming means of digital dissemination for companies. The blog is an example of this. Today, this channel has been increasingly explored by companies from different segments and sizes, which aim to attract customers through informative and quality content.

 

If you are an entrepreneur and still do not use this tool in your digital marketing actions, be sure to check out the 4 reasons for your company to have a corporate blog as soon as possible below.

 

1. Make your business a reference in the area

 

The first reason your company has a blog is related to how customers come to see your brand. When the company develops quality posts, which bring valuable information about the area of ​​operation or tips that can solve customer problems, it will be seen by consumers as a reference in the segment.

 

However, it is necessary to pay attention if the opposite happens. If the company does not offer really relevant content and with correct data, it could suffer from criticism on social networks and also in blog comments. That's why the quality of the posts is so important for the success of this action.

 

2. It helps to improve your company's organic positioning in search engines

 

One more reason your company has a blog is the chance to improve the organic positioning of the brand in the main internet search engines, such as Google. This is possible when the company prepares the content based on SEO (Search Engine Optimization) techniques , which include the use of relevant keywords throughout the post structure.

 

Also, the more content your company posts, the more searchable pages it will have. This increases the chances of other sites linking to your blog, which will increase the number of visits to your page.

 

3. Improves customer interaction

 

Nowadays, the closer the relationship between the company and the consumer, the greater the chances of conversion into sales and loyalty. Therefore, one of the reasons your company has a blog is the improvement in customer interaction that this channel offers.

 

Blogs generally have a space for readers to comment. It is always interesting to encourage this interaction and quickly answer questions left by customers. This chat brings consumers closer to the brand and also serves as an excellent space to capture new ideas for articles and receive feedback about your company's products or services.

 

4. Assertive management of the sales process is one of the reasons your company has a blog

 

Now let's present one of the most important reasons for your company to create a blog, which is sales management. This tool can be used during the purchasing process, as with a good targeting of posts, it is possible to approach customers at different stages of the sales funnel.

 

For example, for consumers who are not yet in the ideal stage to purchase, the blog can be a means to attract this customer through posts that clarify the main doubts about the product or service. With this, the consumer will continue in contact with your brand, even if you haven't closed a deal yet. Thus, the customer establishes a relationship of trust and, when he decides to buy, his brand will certainly be chosen.

 

Read also: Are you looking for Pharmaceutical Intermediates Manufacturer Company

 

We present in today's article 4 reasons for your company to have a blog . If you are convinced that this is a good strategy, but you need specialized support to develop your business blog, get in touch with us and get to know our services aimed at SMEs.

Saturday, September 4, 2021

Know all about Custom Chemical syntheses

Synthesis, which in general terms can be defined as the preparation of a chemical compound starting from substances with a simpler structure, occupies, together with structure and reactivity, a central position in contemporary chemistry. It concerns organic, inorganic and organometallic substances, in the form of chemical individuals, polymers and materials. Modern synthesis has evolved towards methodologies guided by the ever greater understanding of its chemical-physical parameters and by theoretical calculation with the aid of computational systems.

In this way the synthesis has become less empirical and much more complex as regards its planning, but also simpler and more effective on an experimental level. For example, the best knowledge of the effect of the solvent on organic reactions has allowed, for each reaction, the choice of the solvent with the most suitable characteristics of acidity, basicity, coordination capacity, polarity, etc., thus achieving reaction speed. , yields and selectivity enormously higher than those obtained in the past with the use of the same standard solvent for very different reactions.

 

In chemical synthesis it is possible to distinguish two branches: the first is aimed at the synthesis of a certain type of product, while the second aims at a general methodology for obtaining the formation and / or breaking of certain types of bonds. The two branches can be designated respectively as targeted syntheses and synthesis methodologies.

 The former make use of the latter to achieve the specific objective they propose, while the latter offer general solutions. For example, the synthesis of ethanol belongs to the category of targeted syntheses, while the methodologies that can be used refer to the hydration of olefins, the carbonylation of alcohols, the oxidation of hydrocarbons, and so on.

 Similarly the synthesis of a zeolite is targeted, while the methods below refer to the combination of metal oxides in general. Targeted synthesis and synthesis methodologies, however, feed each other. The latter will be considered first as they form the foundation of targeted syntheses.

In recent decades there has been a radical change in the chemical landscape. Determining factors were the advent of catalytic, biocatalytic and molecular assembly methodologies through weak interactions, the development of quantum mechanics and the better knowledge of the chemical-physical parameters that affect the speed, yield and selectivity of chemical reactions. We will therefore consider some of the most significant aspects on which modern synthesis methodologies hinge.

Summary

1. Methods of synthesis. 2. Targeted synthesis. □ Bibliography.

1. Methods Of Synthesis

The synthesis methodologies include organic, inorganic and organometallic syntheses. For many years organic synthesis has been dominated by a series of reactions. To enumerate just a few, we recall the condensation reactions and the Grignard reactions , in which species formally designated as polar organometallic carbanions (eg, ethyl in EtMgBr) attack carbon atoms of reduced electron density; the reactions of Friedel-Crafts , in which the active species is formally constituted by carbocations of polar organometallic (eg., in the ethyl EtAlCl 4 ) and the substrate is provided by aromatic electron donors or from similar species; homolytic reactions in which the attacking species is a radical; The Wittig reactions, in which a phosphorus-carbon zwitter-ion (which contains a positive and a negative charge in the same molecule) attacks carbonyl groups and, finally, Diels-Alder or electrocyclic reactions .

The reactions were traditionally carried out by heating in solvents such as ethyl ether, benzene or chloroform, in the presence of organometallic reagents sensitive to protic solvents and in ethanol or ethanol-water otherwise. As far as the inorganic syntheses are concerned, they were essentially based on exchange or redox processes mainly in aqueous solution. Only more recently has the need to work with labile species in catalytic processes led to the use of synthesis techniques in an inert and non-protic environment.

High Efficiency And Selectivity Catalytic Synthesis

Although catalytic syntheses have been an industrial reality for several decades, they have evolved spectacularly by increasing efficiency, in terms of speed, turnover (molecules transformed per mole of product), yield (moles of useful product per mole of substrate put into reaction) and selectivity (moles of useful product per mol of converted substrate). By selectivity we mean not only chemoselectivity (i.e. the choice of one molecular species over another), but also regioselectivity (choice of an attack site in preference to another), stereoselectivity (choice of an space rather than another) and enantioselectivity (choice of an optically active form in preference to another).

Acid / base catalysis

Important progress has been made in the field of acid / base catalysis of organic reactions through the use of solid, acid or basic catalysts. Thus, the well-known Friedel-Crafts reactions are currently achievable through the use of metal oxides, in particular of zeolites (mixed oxides of silicon and aluminum that form structures crossed by channels capable of hosting substrates and reactants). A proton species linked to zeolite oxygen (with OZ = zeolite residue) is believed to be responsible for the formation of the reactive intermediate, such as the alkylation of benzene with an olefin (R = alkyl, aryl) ( Fig. 2 ).

Similarly, many reactions catalyzed by acids, such as the oxidation of olefins to epoxides with hydrogen peroxide, the oxidation of phenols to diphenols and acid transpositions are advantageously carried out with solid catalysts of the zeolitic type. Acidic solids also catalytically intervene in cracking and dehydrogenation processes of various types of olefin hydrocarbons.

 The art of conducting oxygen to the reactive surface of the catalyst underlies the development of these techniques, which, in many cases, involve the movement of ions in a solid lattice. Not unlike the solid acid catalysts, the basic ones represent the most modern version of the synthesis catalysed by bases in solution.

Catalysis with transition metals

The field of catalysis that has developed and continues to develop faster is based on the use of transition metals in homogeneous or heterogeneous phase in various oxidation states and mainly in the form of organometallic complexes. In this case, the coordinating capacity of metals is exploited in order to establish directional bonds with molecules or with organic or inorganic groups, which are thus activated, i.e. transformed into reactive species. In this way hydrogen can be split with the formation of two metal-hydrogen bonds H − M − H and oxygen can give rise to the formation of metal bonds oxo M = O or peroxo M (−O − O−) and to various other species, while hydrocarbon carbon is activated through the formation of reactive carbon metal MC species. Various types of reactions can occur on these bonds, such as those of insertion of unsaturated compounds (olefins, carbon monoxide, etc.) followed by reductive elimination, which restores the metal to its initial oxidation state thus allowing it to act as a catalyst. Alternatively, many other reaction stages can take place which allow the transformation of the chain bound to the metal before its final elimination. A simplified representation of the functioning of a catalyst M in various types of reactions is contained in Alternatively, many other reaction stages can take place which allow the transformation of the chain bound to the metal before its final elimination. A simplified representation of the functioning of a catalyst M in various types of reactions is contained in Alternatively, many other reaction stages can take place which allow the transformation of the chain bound to the metal before its final elimination. A simplified representation of the functioning of a catalyst M in various types of reactions is contained,

Catalytic reactions of this type and various others have found industrial application. Research is now aimed at developing high efficiency and selectivity syntheses. Chemistry offers the researcher several options ranging from varying the metal and its oxidation state to designing ligandsand the use of different reaction media. In fact, it is a question of using metals for each reaction that have the right potential to favor the desired synthesis path.

The fine conditioning of the metal then takes place through the use of ligands which can be very sophisticated as they have the task of controlling the movement of electrons towards- or from the catalytic center and the access of the substrate and the reagent to the same center in such a way to avoid the establishment of unwanted secondary reactions. The solvent, or the reaction medium in general, can exert a decisive influence on the association of ligands and substrates to the metal center and on their dissociation. It should be noted that binders, substrates and reagents can cause inhibition of the catalytic activity following the formation of too stable complexes. This represents a major problem in the development of efficient catalytic systems. No less important is the problem of identifying the factors responsible for controlling selectivity in its aspects of chemo-, regio-, stereo- and enantio-selectivity. The catalytic system, in fact, may prefer a molecule or a position or a spatial arrangement rather than another for steric and electronic reasons and must be corrected through an appropriate modulation of the ligands. identification of the factors responsible for controlling selectivity in its aspects of chemo-, regio-, stereo- and enantio-selectivity. The catalytic system, in fact, may prefer a molecule or a position or a spatial arrangement rather than another for steric and electronic reasons and must be corrected through an appropriate modulation of the ligands. identification of the factors responsible for controlling selectivity in its aspects of chemo-, regio-, stereo- and enantio-selectivity. The catalytic system, in fact, may prefer a molecule or a position or a spatial arrangement rather than another for steric and electronic reasons and must be corrected through an appropriate modulation of the ligands.

Asymmetric catalysis

The topic that arouses the greatest interest of researchers in the field of organic synthesis concerns asymmetric catalysis. Selectively obtaining only one of the two enantiomers, which make up a chemical substance with asymmetrical carbon (for example, our two hands are equal but not superimposable), is a long-pursued goal. Being equal chemical compounds, they are not chemically separable but are detectable by their property of rotating the plane of polarized light and are therefore designated as optically active substances.

The traditional method, to obtain a pure enantiomer, consists in the indirect separation, according to which the racemic mixture of the two enantiomers is reacted with an enantiomerically pure substance. Starting from a compound with an asymmetrical carbon, a compound with two chiral centers is obtained for each of the two enantiomers. These two new compounds, called diastereoisomers, constitute distinct and therefore separable chemical individuals, for example by crystallization. To then obtain the two pure enantiomers desired, it is possible to resort to a chemical operation capable of eliminating the auxiliary substance used for the resolution and therefore regenerating it.

Asymmetric catalysis is based on the formation of two diastereomers, through the coordination of a substrate capable of being transformed into a chiral compound, and therefore called prochiral, to an organometallic complex containing an optically active ligand. The two diastereomers thus formed are reacted in situ with a reagent that discriminates them by forming a single enantiomer and at the same time eliminating the original organometallic complex, whose catalytic activity can continue further. In this way, an olefinic prochiral substrate can be transformed by catalytic hydrogenation into an enantiomer of the corresponding saturated compound, as indicated in:

 

[1] formula

where R 1 , R 2 = substituents; LM = organometallic complex catalyst; L = binder; S = prochiral substrate which gives rise to stereoisomers of opposite chirality (+ or -); * indicates optical activity; S * H 2 is one of the two selectively produced enantiomers.

This method has found application in the targeted synthesis of important fine chemicals. The problems that remain open are mainly related to the realization of catalytic complexes capable of obtaining total (pure) enantioselectivity by designing ligands with the correct geometry. Another problem concerns the amplification of chirality: starting from a minimum optical activity, very high values ​​were reached by means of suitable catalytic systems capable of favoring one enantiomeric form by inactivating the other. The development of new and more suitable catalysts continues intensively.

Synthesis of polymers

Symmetry considerations underpin the most recent developments in the design of binders for catalytic polymerizations. It should be remembered that the synthesis of polymers is based on the reiteration of elementary acts such as the condensation of two groups (e.g. a carboxylic group with an alcohol group), or the addition of reactive species (radicals, cations, anions, coordinated groups , etc.) to an acceptor substrate (e.g., an olefin). Ziegler-Natta catalysis operates in the coordination sphere of a complex containing a metal-carbon bond. While important industrial achievements such as the synthesis of polyethylene and polypropylene are in progress, the most recent research developments have led to the development of a great variety of catalytic systems,

 

The fig. 4 shows the initial growth process of a polypropylene chain according to two different modalities of regiochemistry. The attack of the metal occurs on the external and internal carbon, of the last unit of propylene incorporated in the growing chain. At the end of the polymerization the chain detaches from the metal, generally through the elimination of hydrogen, which leads to the formation of a terminal double bond.

The problem of stereochemistry is more complex as the side groups (methyl in the case of propylene) can be arranged on the same side (isotactic polymers) or on alternating opposite sides (syndiotactic polymers) or in an irregular way (atactic polymers). Beyond these possibilities, however, there are many others that lead to isotactic blocks alongside syndiotactic or atactic blocks or to copolymerization with other olefinic monomers, etc. Controlling stereoselectivity may depend on the type of polymer chain or the type of symmetry of the binder used. The latter can make the two sites equal where the attack of the polymer chain to the olefinic monomer generally takes place (homotopic sites) or it can make them mirror images of each other (enantiotopic sites). In both cases the resulting polymer will be isotactic or syndiotactic, respectively, as in passing from one site to another the polymer chain will see the same surrounding or its mirror image. The olefinic polymers generally appear in helical form with a helix pitch dependent on the steric size of the substituents.

The design of new catalysts includes metals and binders of different nature and thanks to the practical application of the latest developments in quantum mechanics, increasingly refined syntheses of polymers will be achieved.

Reaction of metathesis

Among the catalytic reactions of greatest interest, the metathesis reaction of olefins occupies a particular place. It allows the breaking of a double bond into carbene fragments that can combine with others, generated by breaking a second double bond, thus forming new olefins. A metallocarbene is responsible for the initiation of the reaction, which involves the formation of a metallocyclobutane, capable in turn of splitting giving rise to a new olefin and a new metallocarbene. A very simple example is shown in fig. 5 , which refers to a single type of olefin, but also different olefins can be effectively subjected to cross metathesis.

Despite the complexity of the mechanism, the reaction lends itself to the synthetic realization of a great variety of products. This methodology is particularly interesting if applied to olefins substituted with various functional groups, to obtain a preferential stereochemistry, to the field of alkynes and polymers and to its realization in aqueous medium. Yves Chauvin, Robert H. Grubbs and Richard R. Schrock received the 2005 Nobel Prize in Chemistry for the discovery and identification of the mechanism of this reaction.

Synthesis with organic catalysts

Alongside the syntheses with organometallic catalysts, which dominate the field of catalytic reactions, there are also those in which the catalyst is an organic compound. These reactions date back many years, but are mentioned here because this sector is experiencing a new development following the discovery of the catalytic activity of various neutral molecules. Among these we mention, for example, the nitroxide radical, which catalyzes organic oxidation reactions and radical polymerizations, or even trialkylphosphines which favor Michael-like additions to olefins or alkynes.

Multi-stage reactions in sequence

Modern organic synthesis also allows the carrying out of multiple reactions in sequence, in which certain molecules or groups are transformed according to a well-defined order. Although some types of organic molecules can be synthesized in this way in the absence of metal catalysts, the most significant results come from the use of organometallic catalysts, mainly of the VIII Group of the periodic system of elements. It is thus possible to synthesize complex molecules which are selected from molecular pools consisting of simple molecules in a chemo-, regio- and stereo-selective way. In this way, the behavior of enzymes is simulated. This objective also requires the development of synthetic methodologies in which reactions promoted by different types of catalysts are coupled so as to use the product of the activity of one catalyst as a substrate for the subsequent catalyst. Research in this sense offers interesting perspectives.

Pericyclic reactions

Cycloaddition reactions, or, more generally, pericyclic reactions, represent a traditional terrain of chemistry, which has however undergone a strong revival from theoretical studies (Woodward-Hoffmann rules).

Even if catalysts are used which modify the acceptor or donor character of the components (diene and dienophile) by charge transfer, the acceleration of the reaction and its selectivity depend on the formation of cyclic transition states deriving from the delocalization of the involved electrons. Pericyclic reactions lend themselves well to quantum mechanical studies aimed at establishing the conditions for the formation of cyclic transition states. On the basis of these theoretical guides, studies aimed at building complex molecules through intramolecular cycloaddition reactions are multiplying.

Organic synthesis on solid matrices

An important synthesis technique of organic molecules, which allows the automation of the various stages leading to the product, was developed by Bruce Merrifield (Nobel laureate 1984). It involves anchoring the compound to be transformed to a solid matrix. The steps required for the synthesis are then carried out on the solid using protective groups of the functional groups that are not to be reacted. The product, deprotected and purified in the solid state, is finally released with appropriate reagents. In this way it is possible to obtain polycondensations of amino acids to peptides and numerous other reactions (polysaccharides, polynucleotides, and so on). The system lends itself to complete automation and continues to be used in numerous syntheses.

Synthesis of coordination or organometallic compounds anchored to surfaces

A modern technique for the synthesis of coordination or organometallic compounds, particularly suitable for compounds that can be easily altered in solution, consists in anchoring metal precursors to surfaces (for example, to the oxygen of silica) and then carrying out the desired transformation on the anchored species. The final product is then detached from the surface through appropriate reactions.

Synthesis of nanostructured compounds

Nanostructured compounds, ie with dimensions around 10 −6 -10 −7 cm, deriving from the aggregation of atoms or molecules, can be produced by resorting to confined environments, capable of influencing the growth of the compounds themselves in the desired dimensions. Just as a protein such as ferritin can influence the formation of iron oxide clusters in biological systems, it is possible to obtain similar syntheses by resorting to micelles or vesicles capable of performing a similar function. Nano-structured carbon compounds are also fullerenes (C-60, whose structure is similar to that of a soccer ball, with an average diameter of about 7 × 10 −8cm, C-70, etc.) and carbon nanotubes, all obtainable at the electric arc. Numerous nanocompounds, derived from elements or from elementary combinations, are currently under study.

Supramolecular synthesis by self-assembly

Supramolecular synthesis has developed over the past few decades. It is based on weak interactions as an ordering criterion. Although self-assembled systems are very common in nature (DNA double helix, polypeptides, cell membranes, etc.), and also in synthetic products (fibers, plastic substances, etc.), the self-assembly technique based on non-covalent interactions (forces of van der Waals, electrostatic interactions, charge transfer, coordination to metals, etc.) is still in its infancy, although important results have already been achieved both as regards organic synthesis as well as inorganic and metallorganic synthesis. It is a question of choosing sites capable of non-covalent interactions at the points necessary for self-assembly.

 For instance, a system containing polypyridine chains will bind to a cuprous salt through nitrogen repeating along the chain and the type of coordination around the copper will produce a helical structure. It is also possible to host a molecule inside the cavity of another if complementary groups in one and the other are able to recognize each other, for example through hydrogen bridges or coordinative bonds..

Supramolecular systems are present in organometallic complexes used as catalysts but also other types of supramolecular structures, capable of exerting catalytic activity, are being studied. nitrogen repeating along the chain and the type of coordination around the copper will produce a helical structure. It is also possible to host a molecule inside the cavity of another if complementary groups in one and the other are able to recognize each other, for example through hydrogen bridges or coordinative bonds. In general, the correct positioning of donor groups and receptors can ensure the self-assembly of even complex molecules.

The synthesis of inorganic solids, such as oxides and sulphides, constitutes an important area of ​​solid state chemistry. The assembly of these species into crystalline structures is one of the topics under development in the field of supramolecular chemistry. What is called crystal engineering is developing rapidly despite the difficulty of the synthesis being kinetically controlled and therefore its outcome cannot be predicted based on thermodynamic considerations.

Photochemical synthesis

The possibility of inducing chemical reactions using light energy of a wavelength such as to produce the breaking of a covalent bond has been recognized for a long time. More recently, the possibility of exciting an electron, making it pass into the orbital of an excited state, has pushed research towards increasingly effective systems for separating the electron from the proton, based on trapping devices that allow the electron to be used before it this rejoins the proton.

As in many other cases, chemical synthesis is inspired by biological synthesis and in particular by the cycle of reducing carbon dioxide to sugar. In this process the preliminary stage consists in conveying the electron towards the reducing catalytic system through a complex system of porphyrins.

Systems that develop hydrogen from water under the action of light have already been described and titanium dioxide-based catalysts, doped with suitable metal combinations, have shown a fair potential. The knowledge of the electronic conduction system acquires a fundamental character for the development of this type of synthesis.

Electrochemical synthesis

Electrochemistry offers a powerful tool for transmitting or receiving electrons from a liquid or solid system to a suitable acceptor and therefore generates possibilities for synthesis based on the use of the electron. Traditionally, the need for an ionic liquid to conduct the electric current in an electrochemical cell limited the scope of electrochemistry to aqueous solvents, capable of dissolving inorganic (chlorine-soda synthesis) or organic (Kolbe synthesis) salts.

The discovery of conductive organic salts, together with the improvement of the electrodes and the more effective control of the reaction conditions, has allowed the use of electrochemical synthesis in important industrial achievements such as the synthesis of adiponitrile from acrylonitrile at the cathode of an electrolytic cell that uses L' electron and proton obtained from water.

From this discovery, organic electrochemistry has taken new impetus and numerous syntheses have been carried out using reaction methods at the cathode or anode of an electrolytic cell. Photoelectrochemical systems then combine photochemical synthesis with electrochemical synthesis, in particular for the development of hydrogen from water, as explained in the previous section.

Transfer of the concepts of biology to chemical synthesis

A series of chemical syntheses of biological derivation, of which an example is offered by the reactions related to photosynthesis, has developed and is continuously increasing. The criteria governing biological synthesis, in fact, can be imported for use in chemical synthesis. Significant examples are offered by artificial enzymes, antibody- catalyzed reactions and self-replication.

Artificial enzymes

As natural catalysts, enzymes perform extremely selective activities in the biological environment. However, they can be transferred to chemical environments that contain different substrates and reaction media. Under these conditions, their activity can adapt to new substrates and equally express themselves in a selective way.

Alternatively, the chemical transformation of the enzyme, for example the replacement of an amino acid in a protein that is part of the enzymatic structure itself, can generate different activities and other types of synthesis. The enzymes that come from chemical transformations have been given the name of artificial enzymes.

Synthesis with antibodies

It is well known how foreign substances to our organism trigger a defense reaction in which substances called antibodies, which possess high molecular recognition properties, recognize and neutralize foreign substances by coordination. This coordinating capacity has been used to elicit antibodies of molecules that have structures similar to those of the transition state of organic reactions that are to be catalyzed. Stabilizing the transition state of a reaction by means of coordination means to favor this reaction. Although it is not possible to isolate a transition state, it is always possible to hypothesize an analogous stable compound, with similar structural and steric properties, and the antibodies it will elicit will also be able to stabilize the transition state of the desired reaction.

Self-replication

The best-known example of a molecule copying itself is offered by the self-replication of DNA chains, the bases of which establish hydrogen bridges with other complementary bases. Therefore, if a chain capable of molecular recognition is placed in contact with its complementary segments, it is able to reconstitute itself through the use of reagents that cause the various segments to be welded, thus reproducing the original molecule. This criterion of self-replication underlies the origin of life. Chemical synthesis is taking its first steps in this fascinating sector.

New means for chemical syntheses

The speed and selectivity of chemical syntheses are profoundly influenced by the reaction medium in which they take place. The study of ionic pairs present in solution has long conditioned the development of synthesis through the use of dipolar aprotic solvents, such as dimethylformamide, dimethylsulfoxide, tetramethylurea, etc., capable of coordinating cationic species more strongly than anionic ones, thus favoring the reactivity of the latter.

For example, the fluoride ion in cesium fluoride is so weakly coordinated by dimethylformamide, used as a solvent, that it can exert catalytic activity in place of traditional basic catalysts in many condensation reactions. The rational design of the solvent, for a given type of reaction, must take into account the mechanism in order to facilitate the determining stage of the rate. For example, a polar stage consisting in the dissociation of an anion from a cationic complex will be favored by a polar solvent. They have recently been identified in ionic liquids,

The transfer of ion pairs to an immiscible aprotic liquid forms the basis for the phase transfer technique. Reactions that do not occur in water because an anionic species, soluble therein, does not react easily with a hydrophobic substrate, are carried out by transferring the anion into the immiscible solvent by associating it with water, by exchange in aqueous solution, to a cation capable of easily transferring in the hydrophobic medium (e.g., a quaternary ammonium or phosphonium cation with one or more long hydrocarbon chains). Phase transfer is applicable to a large number of reactions in which the transition from aqueous to hydrophobic solution and vice versa can be taken advantage of, particularly in the case of catalytic reactions.

 

A further development has been offered by the synthesis in the fluorose phase, which consists in the use of a perfluorinated solvent in which most of the organic solvents are insoluble. Perfluorinated catalysts are soluble in the fluorinated phase, which allows easy recycling of the catalyst, while the reaction product is separated or extracted from the organic phase. However, several options are possible, for example it is possible to operate at a sufficiently high temperature to allow the formation of a homogeneous phase in which the reaction takes place and to separate the products at a low temperature when the phases return to separate.

Another way, of using unconventional means to favor the reactivity and / or selectivity of chemical syntheses, consists in carrying out reactions in cavities offered by special natural or synthetic compounds such as cyclodextrins or the aforementioned zeolites or intercalated inorganic compounds such as montmorillonite, which allow to host reactants between the layers that make up the lattice. The method consists in forcing the reactants to approach at a distance that favors the reaction. In this way Diels-Alder reactions and selective oxidation reactions were accelerated.

It should be remembered the use of supercritical liquids, in particular carbon dioxide. In supercritical conditions, intermediate properties occur between those of gases and those of liquids and this makes, for example, possible the solubilization of metal salts and polymers with the consequent realization of syntheses that would otherwise be impossible or very difficult.

Finally, it is worth mentioning the transfer of energy to the reaction medium through microwaves or ultrasounds to accelerate the chemical reactions.

2. TARGETED SYNTHESIS

The targeted syntheses are aimed at obtaining an objective consisting of a defined product rather than a methodology. They can be classified according to the type of product to be obtained, such a product may already exist in nature, but it is also possible to develop advantageous ways to obtain chemical compounds of various types, or products not yet existing whose preparation is considered possible.

The former include basic industrial products, polymers, commodities (eg sulfuric acid), fine chemicals, natural compounds, catalysts and materials of all kinds. In all these cases, it is a question of finding a new or better process as regards yield, selectivity, catalytic efficiency, environmental compatibility, etc., and the choice between the various available methodologies is guided by technical-economic criteria.

The latter include compounds and materials with properties different from those existing or designed at the table. In these cases the synthesis is guided by the knowledge of the relationship between structure and properties of the product and by theoretical considerations.

 

Chemical syntheses aimed at existing products

 

The synthesis of industrial compounds (basic or commodities) requires the use of the methodologies mentioned in the first part to be able to carry out processes that are competitive with the existing ones. In particular, the catalytic methods for organic synthesis allow the direct activation of the most common bonds, such as HH, CH, OH, NH, CC, CO, CN, OO. Among the syntheses of organic base products which can be replaced by more effective catalytic processes are methanol from methane; ethyl alcohol and acetaldehyde from methanol and carbon monoxide; acrylonitrile from propane, maleic anhydride from butane; gasoline from methanol or from carbon monoxide and hydrogen.

The synthesis of products and materials in general can benefit both from catalytic techniques (e.g., the synthesis of polymeric materials by means of new catalytic systems is a field in great evolution) and from techniques of assembling simple units in complex structures (such as synthesis of zeolites from silicon and aluminum oxides).

When it comes to complex products, which require the concurrence of various synthesis methodologies, then the targeted synthesis requires specific strategies. In fact, it is a question of choosing among the various possibilities the most suitable combination of methods to achieve the desired objective. The logical procedure to follow is called retrosynthesis and consists of the decomposition of the target molecule into many pieces or precursors, called syntones, from which it is possible to reconstitute the same molecule using proven synthesis methods.

Of course, according to the complexity of the molecule, each primary synthon can be decomposed in turn into other simpler ones up to easily available or accessible basic molecules. For example, adipic dinitrile, intermediate for making nylon 6,6, it can be obtained through different methods starting from different syntones. It is possible to imagine keeping the skeleton of carbon atoms intact, transforming adipic acid as a synton with 6 carbon atoms, into dinitrile by treatment with ammonia at high temperature (via A).

Adipic acid, in turn, can be obtained from cyclohexane which also has 6 carbon atoms, by oxidation. Alternatively, it is possible to start from a skeleton of 4 carbon atoms such as that of butadiene by catalytic addition of hydrogen cyanide (via B). It is also possible to generate the target molecule from 2 equal syntones of 3 carbon atoms such as acrylonitrile, which in turn can be obtained by amoxidation of propylene (via C) (

Given the numerous possibilities offered by the retrosynthesis process of molecules that are enormously more complex than the one exemplified, which are generally biological compounds, the assistance of suitable computer-assisted synthesis (CAS) is necessary in these cases.

Total syntheses are the most fascinating result of targeted synthesis. Syntheses that have made history are those of vitamin B 12, chlorophyll, penicillin, taxol and hepothylidone. Total syntheses not infrequently require dozens of steps, which can be articulated in series (linear syntheses) or in parallel with final reunion (convergent syntheses).

Many passages contemplate the presence of functional groups that can negatively interfere and therefore must be protected for the time necessary to complete a certain passage and subsequently deprotected. The protective group technique has developed in parallel with the synthesis methodologies and offers a huge number of possibilities. Currently, however, there are compatible catalytic synthesis techniques, with a great variety of functional groups, through which it is possible to arrive directly at the desired compounds.

Synthesis of new compounds and materials

The synthesis of compounds and materials with new or improved properties presents a challenge of ever greater proportions. The entire field of specialty products, from food additives to detergents, from materials for electronics chips to those for lasers, as well as the field of polymers, from plastics to elastomers, and that of functional materials, from conductors to liquid crystals, they feed on the continuous development of synthesis methodologies, which are oriented towards obtaining the desired product or artefact based on the increasingly precise knowledge of the relationship between structure and properties (thermal, mechanical, and so on).

In many cases, once a base compound of promising activity has been identified, rapid screening of a large number of variants or high throughput screening (HTS) is required as is regularly the case for pharmaceutical substances, pesticides, herbicides and numerous other categories of compounds. For this reason, techniques for building libraries of binders have been developed , for which thousands and millions of variations are produced at the same time.

 For example, a basic structure X containing substituents R 1 , R 2 and R 3it can give rise to variants with better properties according to the type of substituents and their combination. The combinatorial technique allows to produce step by step all the desired variants by simultaneously reacting a series of molecules X, containing R 1 substituents , with a series of reagents capable of introducing the R 2 group , and finally the R 3 group with all the their variants. These combinatorial synthesis procedures can be carried out in solution or more effectively in the solid state, using the Merrifield technique.

The materials can be organic or inorganic (remember, for example, next to nylon fibers, glass fibers). Organic polymeric materials offer a broad spectrum of application properties that depend on their structure. The same can be said for inorganic materials, which often derive from the repetition of simple units consisting of metal oxides or sulphides and organic-inorganic hybrids.

 The development of techniques aimed at the synthesis of solids with certain properties (optical, electrical, magnetic, etc.) for a wide variety of uses (optical fibers, batteries, fuel cells, chips, etc.) represents a task of formidable complexity .

The characteristics necessary for superconductivity have not yet been clearly delineated and the synthesis of mixed oxides is still largely empirical, while drawing inspiration from hypotheses on the structure-superconductivity relationship.

Similar considerations can be made regarding the knowledge of the structure-magnetism relationship, which proposes to guide the construction of magnetic solids, resulting from the aggregation of many elementary magnets made up of units with unpaired electrons.

The assembly carried out through the methods of supramolecular chemistry (non-covalent interactions), is offering great opportunities for development. Important application properties depend on molecular orientation and packing, such as, for example, those of liquid crystals, widely used for television screens, thermometers, and so on. The use of metals or simple elements or compositions in an aggregate state such as clusters, colloids, micelles and nanocompounds in general, it is establishing itself as a topic of extraordinary interest both in the materials and in the biological sector.

The synthesis of fullerenes and other carbon combinations (nanotubes) offer opportunities for use, after appropriate functionalization, in numerous application fields, such as those of conductive materials, catalysts, materials for non-linear optics, adhesives, functional polymers, and so on.

Similar considerations can be made for biological compounds and materials, where, for example, the synthesis of species capable of activating biological receptors is the basis of important developments in pharmaceutical products. The phenomenon of biomineralization also takes place in confined environments within biological structures and the chemical synthesis of nanostructures therefore finds inspiration in a biological phenomenon.

In this field, everything concerning DNA or RNA and the proteins encoded by them is the subject of a very intense study. It should be remembered that the PRC (Polymerase chain reaction) technique, which allows the amplification of DNA through repetitive cycles of wrapping nucleotides around a helix of the DNA itself, is a chemical procedure that applies the concept of self-replication mentioned above.

Kary Mullis received the Nobel Prize in Chemistry in 1993 for finding a way to initiate the replication and wrapping process through the use of primersoligonucleotides, capable of hooking single strands of DNA obtained by heating it (denaturation). By supplying the system with nucleotide substrates, replication of the stretch of DNA under examination is obtained by DNA polymerase. The procedure is now routine for DNA recognition tests, but it also lends itself to various other applications such as specific change of nucleotides (direct mutagenesis).

However, very many organic molecules are capable of determining behavioral variations of biological structures in general. Again, the progress of knowledge of the structure-activity relationship offers a valuable guide to synthesis. This knowledge becomes more and more detailed and precise on the basis of structural X-ray determinations and theoretical calculations.

Targeted synthesis of objects proposed by theoretical considerations

Finally, it should be remembered that in addition to the targeted syntheses of molecules, whose properties are predictable based on the knowledge of the structure-property relationship, there is a series of theoretically predictable object syntheses that pose as a challenge to the intelligence and skill of the researcher. .

 Some of these syntheses were made as a satisfaction of a scientific curiosity and only later was an application found. For example, the synthesis of Cuban (a cube-shaped hydrocarbon molecule) first satisfied a theoretical interest only and later demonstrated potential in the field of explosives, as the molecule is endowed with high tension energy, which can be released by appropriate reactions . Even dendrimers, tree-shaped branched molecules, they were first objects of intellectual interest, and only more recently have practical applications been proposed, for example in the deposition of molecular layers.

Many curious objects have been prepared by exploiting the weak interactions of supramolecular chemistry, such as rotaxanes (linear molecules that cross other donut-shaped ones), catenans (annular molecules that intersect others), etc. For these compounds, uses in the field of molecular electronics have been hypothesized. The latter aims to realize molecular movements similar to those of macroscopic mechanics, which are found for example in biological systems (contraction of muscles, rotator devices as in the synthesis of ATP, described by Nobel laureate John Walker) and in those typical of logic computer science (yes / no, logical gates, etc.).

A recent example of synthesis of two interpenetrating rings, carried out by James F. Stoddart and Robert H. Grubbs (2005 Nobel Prize in Chemistry) and collaborators, uses the methodology of metathesis. It starts with the opening of a ring, consisting of a cyclic polyether containing a double bond and electrostatic interactions, to make sure that the open molecule can penetrate into the other ring arranging itself around a positive charge; at this point the reversibility of the metathesis reaction allows the ring to be closed again.

Thus, the concatenation of two rings was achieved, identical to the starting ones, but arranged differently (topological isomerization).

Thursday, February 11, 2021

DO YOU THINK TO IMPORT AND START YOUR BUSINESS? 5 TIPS TO DO IT SUCCESSFULLY

Every day more people are interested in importing, as it is a very profitable alternative for anyone who wants to start a business; even more so with the large number of Free Trade Agreements that open the doors of the main factories in the world such as India or USA.

 

The only thing that will be needed to import is to be prepared, with the objective of defining whether the products to be imported are commercially competitive. However, many do not know the details of the import process, since the issue is not as simple as buying from an outside company, bringing the products and selling them. Abdul Rimaaz Legal consultancy, gives us 5 tips to import successfully:

 

1. DEFINE WHAT PRODUCTS YOU NEED: To choose a product when exporting or importing, the ideal is that you opt for innovative products that differentiate yourself from the competition.

 

It is advisable to make a Pre selection of at least three products, then check if the product you have chosen is free or not from the payment of tariffs (taxes that apply to import or export), and if it is subject to any special regulation.

 

To avoid customs problems, you also have to know if the product you are thinking of importing into the national territory is prohibited or has regulations.

 

2. LIST AN INVESTMENT PLAN: Like any business we have to take into account the cost of the product, project the profit you would get once you sell them, and determine the cash flow and the projection of payments. This little plan will help you not to slip in your new endeavor. Be realistic with your investment capacity and careful with current expenses.

 

LEGAL LINK TIP: Take into account when preparing your investment plan that the goods to be imported may be subject to a tariff; anti-dumping duties (trade defense measures to counteract the sale of products at unfairly low prices) according to product or country of origin, the VAT, among other duties.

 

3. CHOOSE YOUR SUPPLIER: The choice of supplier must go through a study of the required product and investment capacity. Therefore, it is usual to get a wide range of products based on the price / quality / quantity ratio. Once the supplier has been chosen, it is advisable to check on social networks, chambers of commerce or others if it has failed in terms or quality to other importers.

 

4. GO TO AN EXPERT: You must choose the freight forwarders and customs. The former will be in charge of loading, consolidating and deconsolidating the cargo, in addition to transporting it, while the customs agent represents the importer before the country's customs. This is very important to avoid having any problem with the entry of the products.

 

It is ideal to contact a professional who will advise you on the import duties corresponding to the merchandise you wish to import, in order to analyze the viability of the process. In addition, he is the one who will review the documentation corresponding to the entry of the merchandise.

 

5. BE CAREFUL WITH THE FORM OF PAYMENT: Payment for imports will depend on the volume and mechanisms that the parties agree to. In low volumes it is usual to make virtual purchases using similar payment methods; on the other hand, when they are larger volumes, the use of bank transfers or letters of credit should be chosen based on the trust and value of the merchandise.


Posted By: Abdul Rimaaz

 

9 AdWords Tips You Need To Know

 

Does your company already use Google Adwords in its online marketing strategy to accelerate the volume of traffic and increase the number of conversions and sales? How about some AdWords tips to do all of this with more assertiveness? Check out some Google AdWords tactics  for beginners who want to know a little more about the tool and also advertise on Google's search network and partners.

 

9 AdWords Tips to Create the Best Campaign of Your Life

 

1- Define your objective

 

Before you start promoting your brand, products or services on Google AdWords, and other sponsored link tools, it is essential to define the real objectives of the action. Your goals can be:

 

·         make your brand better known

·         launch a new product or service

·         increase sales of a product or product category

·         win partnerships and investors

 

Among others.

 

It is also important to set goals for those goals. Many do not follow this AdWords tip and end up getting lost in their strategies. See 2 examples of possible goals:

 

·         increase product X sales by 25% in 3 months

·         get 20 monthly registrations on the site

 

To define the objectives, performance indicators and goals of the actions in AdWords, the company needs to understand its market , where it is and where it intends to reach .

 

Once you have your objective well defined, planning and executing the actions becomes much easier and more assertive, tending to generate much more rewarding results, especially if you follow our AdWords tips!

 

2- Optimize your Landing Page

 

When a user views and clicks on an ad, he does so because he found something that caught his attention, and wants to know more about it. The page to which the user will be redirected must correspond exactly to the ad clicked , as the user expects to find what he is looking for immediately, without having to navigate to other pages on the site and, if he does not find it immediately, will probably leave the site without performing the conversion.

 

The landing page is also an important factor used by AdWords to define the quality score of the ads . A good quality index results in lower cost per click and better positions in search results .

 

One of the AdWords tips here is to optimize the landing pages of your ads to be objective, complementing what was said in the ad, answering the user's doubts and also encouraging the accomplishment of the expected action (purchase of a product, filling in a form, etc.). You can also create specific pages for your ads in order to fully optimize them to ensure a better user experience.

 

3- Learn about AdWords Advertising Policies

 

Before creating your first campaigns, take the time to study the AdWords Advertising Policies , so that you will prevent your ads from being disapproved and your account suspended.

 

4- Structuring the Account and Campaign

 

To keep your account organized, facilitate your optimizations and better explore your ads, structure your campaigns by themes and products. This way, you will have ad groups and keywords directly related to the ads, which will also improve your quality score and, consequently, your position.

 

When it comes to AdWords, tips never hurt, check out this example of structuring an account:

 

·         Campaign: create a campaign for each category of the website you want to advertise. Also create different campaigns for each targeting region.

·         Ad Group: Create an ad group for each product you want to advertise.

·         Ads: create 3 ad options, as an example, to identify which one performs better.

 

5- Target your campaigns wisely

 

There is no point in showing your ads to people who have no interest in the product or service you are offering, so it is necessary to analyze the forms of targeting available, using this resource wisely.

 

Do an advanced search on Google and see who your competitors are in your region and try to discover the keywords associated with them.

 

6- Add Ad Extensions

 

Knowing how to use ad extensions is a very important AdWords tip.

 

They provide additional information to the ad , making it more prominent on the search results page. In addition to increasing the visibility of your ads, extensions increase your clickthrough rate (CTR).

 

Use as many AdWords call extensions, locations, and everything in your ads as possible, see below for the main types of AdWords extensions:

 

AdWords Sitelinks Extension:

 

Add links to the ad, to direct the user to other important areas of the site.

 

AdWords Call Extension:

 

Allows people to click the button and call your business.

 

AdWords Location Extension:

 

Shows your business address and phone number to people in close proximity.

 

Callout Extension:

Allows you to add short phrases about your company.

 

AdWords Structured Snippet Extension:

 

Your ads can highlight specific aspects of your products and services.

 

7- Keywords: Less is More

When building your keyword list, keep it from being too long. A list with a maximum of 20 keywords is ideal .

 

This is another fundamental Adwords tip: Avoid using keywords with just one word (ex: sneakers). In addition to these words having a very high CPC, they will cause your ads to appear for irrelevant searches.

 

Working with a smaller list of keywords is ideal for starting a campaign, as you can analyze which ones are performing better and also add new words according to what users are searching for.

 

With that you will still find new keywords that are triggering your ad and add them to your campaign. That is, little by little you measure and if necessary increase your list of words.

 

8- Add Negative Keywords

 

Negative keywords are critical to the success of an AdWords campaign.

 

By using these keywords, you prevent your ads from appearing for searches using terms that you consider to be bad or irrelevant.

 

Example: if you are promoting indoor soccer shoes , you do not want your ad to appear for searches for running shoes or casual shoes , which completely differ from the advertised product.

 

ADWORDS TIP: To prevent this from happening, you can add running and casual words as negative keywords, and then your ads will no longer appear to search for those words.

 

9- Measure and Optimize

 

Follow the performance of your ads closely, because only then will you be able to find the weaknesses and opportunities, and then optimize your campaigns for better results.

 

Both Google AdWords and Google Analytics provide several reports that will help you track the performance of your campaigns and give you insights to optimize them.

 

But remember: Google AdWords campaigns are just one of many digital marketing actions you can use, there are several others, such as marketing automation, content marketing and even email marketing campaigns. Learn how to make a very comprehensive Abdul Rimaaz digital marketing plan!

 

So, did you like our AdWords tips? Still have any questions? Share your comment with us! Do you have any AdWords tips to tell us?

 

Posted By: Abdul Rimaaz

Monday, August 10, 2020

HOW TO CHOOSE A TIPPER FOR RENT IN BUCKHURST HILL?

You have undertaken demolition, construction or renovation work and you have site and other bulky waste to dispose of. Here are some practical tips for making the right choice of bucket to rent.

The Bluetoneskiphire Company provides tippers (all types of volume) to individuals and businesses residing in Buckhurst Hill to safely and safely dispose of site waste. Day and night poses are possible to obtain optimal performance. The company takes care of waste management regardless of the type of site work: demolition, construction, renovation. For the safe handling and removal of skips, the rental company Bluetoneskiphire works with construction equipment adapted to each site (skips fitted with rear doors, excavators, crane, truck crane, Big-Bag bags, etc.)

Which grab to use?

Different types of skips are available. Depending on your needs for storage and removal of rubble and work waste, you have a wide choice of cubage. High-volume skips with top loading allow a large amount of construction waste to be removed. Thanks to these bulky containers, you can limit back and forth trips to the disposal center. For small sites, 8 to 12 m3 skips are more suitable and can therefore be placed on sites with restricted access.

Evaluate the amount of waste, rubble or soil to be removed

It is essential that you know how to estimate the real amount of waste to be disposed of. The Bluetoneskiphire Company advises you in case of difficulty and supports you in choosing the most suitable bucket for your evacuation work.

Read also: Are you looking for Skip Hire Services in Buckhurst Hill

 Sort the waste

 Knowing the nature of the waste to be disposed of is just as important as assessing its total volume. Knowing how to identify them allows you to sort them and therefore ensure more efficient and less costly management. Your collection must be organized according to the three types of waste that you can find on your site:

·  The inert waste: they do not break, nor burn nor damage the environment or health (concrete, rubble, clay, glass ...)

·         The non-hazardous and non-inert: it is the industrial waste (wood, plastics, paper, cardboard, plaster ...)

·         The hazardous waste: these are the special industrial waste containing hazardous substances to the environment or health. Their disposal and treatment are subject to strict regulations to be observed (specific treatment, follow-up with follow-up slips, etc.)

All waste is authorized in dumpsters with the exception of the third category of waste: hazardous waste. They are subject to specific regulations as is the case for waste containing asbestos.

For the delivery of the bucket, a simple call is enough to plan its deposit on site. The Bluetoneskiphire Company then takes care of transporting the waste to an appropriate treatment center.